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Tag:  Brands

4 Steps to Defining Your Purpose

Customers are more likely to purchase from brands that have a strong purpose. But how do you go about identifying and communicating that kind of thing? In today’s world, which

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Why Real-Time Is the New Requirement for Marketers

After-the-fact just won’t cut it for today’s marketers. Real-time targeting is on its way to becoming the new normal.

Data-driven marketing strategies have been changing the ways marketers make decisions and how brands interact with their customers

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