How Recent iOS Updates Are Driving Ad Fraud
The release of iOS 16 for iPhone users has sparked a concerning trend in the world of ad fraud. Several iOS updates over the past two years have significantly limited
June 5, 2023
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Tag: digital marketing
Sports Enthusiast Segments Available in BDEX’s Taxonomy
Sports are a cultural centerpiece for Americans and people around the world. More than two-thirds of Americans report being fans of at least one sport. Additionally, Americans with higher income
April 28, 2023
How AI Marketing Tools are Shaping Consumer Brand Loyalty
As mobile advertising identifiers (MAIDs) and cookies become things of the past, artificial intelligence (AI) marketing tools are becoming the solution of the future. Companies are increasingly turning to AI
September 3, 2021
Three Ways Digital Advertisers Can Prepare for iOS 15
There are a few things we can always rely on happening every fall: children go back to school, leaves start changing colors and falling off trees, and Apple releases a
August 25, 2021
Real Time Targeting Requires Clean Data
Your ability to reach people in the moment is dependent on data quality. Learn why clean, accurate data is so important for real-time connections. Key Takeaways Real time targeting helps
April 28, 2021
People-Based Marketing: What Is It and How Does It Work?
People-based marketing is here right now. So long as you understand that, you have the advantage That’s right. The power of human connectivity, the proliferation of connected devices, and how
June 26, 2019
DaaS: The Alternative to High-Priced Campaigns
Businesses regularly use social media, search, and display ads to advertise their products and services. Every time a consumer sees the ad, an “impression” is created. Companies are then charged
April 11, 2018
4 Steps to Better Auto Dealer Marketing
Long gone are the days of cheesy, old fashioned car salesmen and hard-selling. Dealerships are spending less on traditional forms of advertising like television commercials and newspaper ads and more
September 7, 2017
BDEX to Present, Compete at 2016 Florida VentureTech Showcase
BDEX, the first ever Data Exchange Platform, is proud to announce that the company has been selected to present as a finalist at the 2016 Florida VentureTech Showcase in downtown
August 18, 2016
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