Are You Using the Most Advanced Data to Target Consumers?
The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like
May 30, 2018
Archives
Tag: Infographics
Using Too Many Data Sources? We Need a Centralized Marketplace
Data sourcing has never been a piece of cake. Brands, retailers, and agencies are always looking for the newest, most relevant data, but since the information first-party data provides is
February 8, 2017
4 Ways Third-Party Data Can Generate Lift in Your Marketing Results
Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing
February 14, 2016
Real-Time Personalization Affects the Bottom Line
“Marketers are responding to consumer demand for personalization through real-time efforts. April 2015 polling by Researchscape for Evergage found that 58% of marketers worldwide used real-time personalization defined as data-driven
July 6, 2015
Retail Industry Reigns for US Digital Ad Spending
“US retail industry ad spending on paid digital media will reach $12.91 billion in 2015 and grow to $19.98 billion by 2019, for a compound annual growth rate (CAGR) of
June 2, 2015
Five Dimensions To Make The Most of Big Data – Infographic
“The first dimension is to identify the different business drivers within your company. What are the most important ares within you company that drive revenue and how can you improve
December 1, 2014
How to Achieve Big Success from Big Data (InfoGraphics)
“In order to get results from Big Data, you do not need petabytes or more of data. Instead, it is all about combining data sources that provide you the insights”
November 28, 2014
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