Are You Using the Most Advanced Data to Target Consumers?
The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like
May 30, 2018
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Tag: marketing Lift
Why You Shouldn’t Limit Retargeting to Lost Customers
According to retailnext.net, at least four trillion dollars’ worth of merchandise was abandoned in online shopping carts in 2014 and over half of that amount is likely recoverable. So how
March 29, 2017
Using Too Many Data Sources? We Need a Centralized Marketplace
Data sourcing has never been a piece of cake. Brands, retailers, and agencies are always looking for the newest, most relevant data, but since the information first-party data provides is
February 8, 2017
4 Ways Third-Party Data Can Generate Lift in Your Marketing Results
Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing
February 14, 2016
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