Are You Using the Most Advanced Data to Target Consumers?
The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like
May 30, 2018
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Tag: retail
How Big Data Can Drive Competitive Intelligence
Companies increasingly mine their own customer data for insights into the market. But what about data that tracks your competitors’ activities in an ethical but profitable way? Oh, sure. Coca-Cola
May 3, 2018
Using Too Many Data Sources? We Need a Centralized Marketplace
Data sourcing has never been a piece of cake. Brands, retailers, and agencies are always looking for the newest, most relevant data, but since the information first-party data provides is
February 8, 2017
4 Ways Third-Party Data Can Generate Lift in Your Marketing Results
Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing
February 14, 2016
Real-Time Data Insights for Adtech: Effectively Targeting Micro-Moments
Despite a habit of early adoption in the Adtech space, conversion in this $133 billion-dollar industry isn’t getting any easier. Smart Insights recently reported the average click-through rate (CTR) for
October 20, 2015
The Power of the Data Exchange: 3 Ways Retailers are Winning with Big Data Insights
With an average website visitor conversion rate of just 3%, retailers struggle to convert sales. Online retailers lose an estimated $18 billion in revenue annually due to last-minute cart abandonment.
October 14, 2015
DXP vs DMP: Why Real-Time Data Exchange is Critical to Customer Understanding
Is there truth behind the statement that we’re all drowning in data? Perhaps. However, few marketers or ad agencies would claim they’re drowning in actionable insights. Even fewer would argue
September 15, 2015
The Future Of The Web Is All About Context
“Without understanding how a person relates to a particular keyword, our ability to leverage that knowledge is limited.” READ MORE
August 20, 2015
Re-Imagining the Consumer’s Needs Through Data
Everyone knows that properly targeting consumers and reaching them when they are ready to buy is paramount to success in today’s digital age. The question is how to be the
July 22, 2015
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