Using BDEX to Navigate Digital Transformation

Using BDEX to Navigate Digital Transformation

Whether your organization’s MarTech integration efforts are going smoothly or have created a Frankenstein stack, BDEX has the third-party data solution it needs. Global CMOs are getting stretched thin these days. On top of their traditional mandates of lead generation...
10 Reasons Programmatic Keeps Rolling

10 Reasons Programmatic Keeps Rolling

The expansion of programmatic advertising into the TV, out-of-home and other channels will only increase the need for reliable, real-time, third-party data. It’s only natural that programmatic advertising has become the driving force behind digital display ads and is...
Thick Data: Why Marketers Must Understand Why People Behave the Way They Do

Thick Data: Why Marketers Must Understand Why People Behave the Way They Do

92% of companies are still dealing with obstacles to successful big data projects, according to global research by CA Technologies. Across industries, the adoption of big data initiatives is way up. Spending has increased, and the vast majority of companies using big...
New Year, New Data

New Year, New Data

With the new year comes resolutions, and though vowing to exercise more regularly or cut down on carbs is a worthy personal resolution, it’s important to make professional promises as well. The BDEX teams believes now is the time to take advantage of Big Data. But...

BDEX is the first-ever Data Exchange Platform (DXP). The BDEX DXP and DAAS platforms enable companies to acquire impartial, quality-scored third party data reaching the right people at the right time like never before.

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