Artificial intelligence has many marketing applications. Implement the latest technologies and advances in automation to improve processes like making future predictions and real-time targeting.
The use of artificial intelligence (AI) continues to grow across industries. Automation tools are speeding up processes and improving accuracy, helping companies become more data-driven and efficient.
Deloitte data has shown that 82 percent of business leaders have seen a positive financial return on investments in AI. And the industry is only growing — the IDC predicts that spending on AI will grow to $97.9 billion in 2023.
In marketing, AI opens up many opportunities for better targeting, predicting, and connecting. What are the most effective applications of AI in the marketing world?
1. Content personalization
According to CMO survey data, over half of marketers are using AI to personalize their marketing content. Using automation techniques to gather and analyze data gives you and your team the ability to better understand what customers are looking for and what kinds of behaviors they exhibit when shopping online.
Using this data leads to more relevant, personalized messages that help you connect with the real people behind the data signals.
AI opens opportunities to not only gather data but to gather and sort the right data so you’re not shooting in the dark. The use of AI in marketing means that you can track customers across their channels, from mobile to email to television to social media. You’ll have more confidence that the same customer is browsing content on these different devices and your targeting efforts will be more successful.
You can then create segments to target certain groups of people at certain times with specific messaging. When you reach the right people, customers will feel that their needs are being addressed, and they’ll be more likely to support your brand.
3. Predictive analytics
By targeting the right people and providing more personal messages, customers are more likely to become loyal and satisfied. Neither of these tactics is possible without predictive analytics, powered by AI and machine learning.
Using data to make predictions means that machines use real-time insights to foresee how individual customers will act and what techniques are most effective in reaching them.
Predictive analytics can also be used to help marketers get the most out of their advertising dollars. Greater visibility into marketing data can help you know where you should be focusing your energy and what outlets aren’t really working.
4. Marketing optimization
Marketers can better monitor and update strategies to boost performance using AI techniques. Algorithms will track performance across all of your marketing outlets, whether email, social media, or Facebook ads.
AI can then help you update your practices to be the most optimal to drive lead generation and sales growth, saving you and your team lots of money and effort.
5. Programmatic advertising
Programmatic advertising — the real-time, automatic purchasing, selling, and placement of online ads — is powered by AI and can provide organizations many benefits. By automating the process, ads are sent out to segmented groups of your audience and they’re sent at the exact right moment, when a customer is ready to buy or take an action.
Using AI for programmatic ads helps companies streamline processes and get the most out of their ad spend, without having to make a lot of game-time decisions.
Use the right data with BDEX
Taking advantage of AI in marketing won’t be possible unless you have the right data. BDEX provides advanced data solutions that give you real-time insights to help make instant connections with your audience. We empower you to target your audience in real-time so that, within minutes of starting to shop online, a customer will take the desired action after seeing your message.
Our platform has billions of unique customer IDs, so you can track consumers across platforms. We provide more than 5,500 data categories, over 800 million mobile ID-to-email matches, and more than 1 trillion data signals.
Along with our ID Graph, the BDEX ID Check ensures that you never receive bad data from our platform. Our graph has the highest quality data available, even while we’re able to analyze billions of real-time transactions each month.
Omnisource IQ, our Data-as-a-Service solution, helps you connect with customers who are in your sales funnel and ready to make a purchase. Gain access to real-time data from more than 70 sources so you can improve your targeting strategies and connect with the right people at the right time.
Contact the BDEX team when you’re ready to learn more about our data solutions.