Andrea Lechner-Becker, Chief Strategy Officer at GNW Consulting, explains why AI search is forcing B2B marketers to give up the idea that they control the buyer journey, and what to measure …
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Ted Sfikas, Field CTO at Amplitude, came back to Deconstructing Data to talk about data ownership, why consumers will eventually control their own data, and why trust decides which first-par…
Jean Perez runs data, analytics and AI at Valuedynamx, the Collinson company that powers rewards for some of the world’s biggest airlines, banks and hotel groups. The lesson from the convers…