Forty cents of every dollar spent in the open CTV programmatic market this year gets wasted. Not on fraud. Not on wasted creative. On bad identity data. That is the headline number out of Tr…
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In digital marketing, your identity graph is only as good as the data inside it. A single bot, a click farm ID, or a falsified linkage can cascade through your targeting, waste your budget, …
The identity resolution landscape is evolving faster than ever. Between regulatory shifts, technology breakthroughs, and changing consumer expectations, 2025 has proven to be a watershed yea…