By AdExchanger Guest Columnist David Finkelstein, CEO BDEX, LLC
We have seen a lot of change in the identity landscape over the past 10 years. What once was a bit of the Wild West has tur…
New Monthly Omni IQ Pricing
Unlock greater impact across programmatic, targeting and measurement for improved ROAS (return on ad spend).
No credit card required on the free account.
Understand and Target Your Audience
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1st party data analytics Upload a CSV of your first-party data, and view analytics on gender, birth year and household income to help you understand your customers.
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Data clean room Your data is always privacy protected in our data clean room. This means it is siloed and encrypted and never accessible by any third party.
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Machine learning access Access to our machine learning platform for modeling your seed data and building an extended audience of consumers that look just like the customers in your seed data.
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Audiences per month The number of extended audiences you can build from your seed data each month
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MAIDs (AAID, IDFA) In addition to the free 1st party data analytics on gender, birth year and household income, view premium demographic, purchase, location and/or behavioral data analytics on your first-party customer data.
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Hashed emails Includes MD5 and SHA256. Purchase hashed emails linked to your customers.
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Consumer attributes Purchase consumer attributes (age, gender, location, etc) to enrich your data.
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Segment by State/Zip Segment your data purchases by location.
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Discount on records Subscribers receive discounts on all purchases enabling you to receive our best prices.
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Postal Data Access Purchase postal data for direct mail.
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Total records The number of MAID or HEM consumer records that can be exported each month. PII Data and other filters available for additional cost.
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Additional records CPM The CPM (Cost per mille or cost per thousand) price for records exported over your allowable record export limit
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CPM for activated audienceThe CPM (Cost per mille or cost per thousand) price paid for usage of the extended audience when activated via a third party platform
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Activate Your Audience Activate your audience in dozens of adtech platforms including but not limited to LiveRamp, Facebook, Instagram, Lotame, Neustar and many more that you can find on our Partner Page.
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Premium Analytics In addition to the free 1st party data analytics on gender, birth year and household income, view premium demographic, purchase, location and/or behavioral data analytics on your first-party customer data.
Analytics Only
Free
No Credit Card
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Included
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Included
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Included
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5
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Available
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Available
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Available
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N/A
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N/A
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N/A
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N/A
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N/A
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N/A
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N/A
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N/A
Starter
$250
Per Month
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Included
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Included
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Included
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5
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Available
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Available
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Available
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Included
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10%
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N/A
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N/A
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Varies
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Varies
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N/A
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N/A
Basic
$500
Per Month
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Included
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Included
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Included
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5
-
Available
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Available
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Available
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Included
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15%
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N/A
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N/A
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Varies
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Varies
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N/A
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N/A
Pro
$2,500
Per Month
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Included
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Included
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Included
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5
-
Available
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Available
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Available
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Included
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20%
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Available
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1,000,000+
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Varies
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Varies
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Available
-
Available
Understand and Target Your Audience
Analytics Only
Free
-
1st party data analytics included Upload a CSV of your first-party data, and view analytics on gender, birth year and household income to help you understand your customers.
-
Data clean room included Your data is always privacy protected in our data clean room. This means it is siloed and encrypted and never accessible by any third party.
-
Machine learning access included Access to our machine learning platform for modeling your seed data and building an extended audience of consumers that look just like the customers in your seed data.
-
5 audiences per month The number of extended audiences you can build from your seed data each month
-
MAIDs (AAID, IDFA) available In addition to the free 1st party data analytics on gender, birth year and household income, view premium demographic, purchase, location and/or behavioral data analytics on your first-party customer data.
-
Hashed emails available Includes MD5 and SHA256. Purchase hashed emails linked to your customers.
-
Consumer attributes available Purchase consumer attributes (age, gender, location, etc) to enrich your data.
Starter
$
250
/ month
-
1st party data analytics included Upload a CSV of your first-party data, and view analytics on gender, birth year and household income to help you understand your customers.
-
Data clean room included Your data is always privacy protected in our data clean room. This means it is siloed and encrypted and never accessible by any third party.
-
Machine learning access included Access to our machine learning platform for modeling your seed data and building an extended audience of consumers that look just like the customers in your seed data.
-
5 audiences per month The number of extended audiences you can build from your seed data each month
-
MAIDs (AAID, IDFA) available In addition to the free 1st party data analytics on gender, birth year and household income, view premium demographic, purchase, location and/or behavioral data analytics on your first-party customer data.
-
Hashed emails available Includes MD5 and SHA256. Purchase hashed emails linked to your customers.
-
Consumer attributes available Purchase consumer attributes (age, gender, location, etc) to enrich your data.
-
Segment by State/Zip included Segment your data purchases by location.
-
10% discount on records Subscribers receive discounts on all purchases enabling you to receive our best prices.
-
Additional records CPM varies The CPM (Cost per mille or cost per thousand) price for records exported over your allowable record export limit
-
CPM for activated audience varies The CPM (Cost per mille or cost per thousand) price paid for usage of the extended audience when activated via a third party platform
Basic
$
500
/ month
-
1st party data analytics included Upload a CSV of your first-party data, and view analytics on gender, birth year and household income to help you understand your customers.
-
Data clean room included Your data is always privacy protected in our data clean room. This means it is siloed and encrypted and never accessible by any third party.
-
Machine learning access included Access to our machine learning platform for modeling your seed data and building an extended audience of consumers that look just like the customers in your seed data.
-
5 audiences per month The number of extended audiences you can build from your seed data each month
-
MAIDs (AAID, IDFA) available In addition to the free 1st party data analytics on gender, birth year and household income, view premium demographic, purchase, location and/or behavioral data analytics on your first-party customer data.
-
Hashed emails available Includes MD5 and SHA256. Purchase hashed emails linked to your customers.
-
Consumer attributes available Purchase consumer attributes (age, gender, location, etc) to enrich your data.
-
Segment by State/Zip included Segment your data purchases by location.
-
15% discount on records Subscribers receive discounts on all purchases enabling you to receive our best prices.
-
Additional records CPM varies The CPM (Cost per mille or cost per thousand) price for records exported over your allowable record export limit
-
CPM for activated audience varies The CPM (Cost per mille or cost per thousand) price paid for usage of the extended audience when activated via a third party platform
Pro
$
2,500
/ month
-
1st party data analytics included Upload a CSV of your first-party data, and view analytics on gender, birth year and household income to help you understand your customers.
-
Data clean room included Your data is always privacy protected in our data clean room. This means it is siloed and encrypted and never accessible by any third party.
-
Machine learning access included Access to our machine learning platform for modeling your seed data and building an extended audience of consumers that look just like the customers in your seed data.
-
5 audiences per month The number of extended audiences you can build from your seed data each month
-
MAIDs (AAID, IDFA) available In addition to the free 1st party data analytics on gender, birth year and household income, view premium demographic, purchase, location and/or behavioral data analytics on your first-party customer data.
-
Hashed emails available Includes MD5 and SHA256. Purchase hashed emails linked to your customers.
-
Consumer attributes available Purchase consumer attributes (age, gender, location, etc) to enrich your data.
-
Segment by State/Zip included Segment your data purchases by location.
-
20% discount on records Subscribers receive discounts on all purchases enabling you to receive our best prices.
-
Postal Data Access available Purchase postal data for direct mail.
-
1,000,000+ total records The number of MAID or HEM consumer records that can be exported each month. PII Data and other filters available for additional cost.
-
Additional records CPM varies The CPM (Cost per mille or cost per thousand) price for records exported over your allowable record export limit
-
CPM for activated audience varies The CPM (Cost per mille or cost per thousand) price paid for usage of the extended audience when activated via a third party platform
-
Activate Your Audience available Activate your audience in dozens of adtech platforms including but not limited to LiveRamp, Facebook, Instagram, Lotame, Neustar and many more that you can find on our Partner Page.
-
Premium Analytics available In addition to the free 1st party data analytics on gender, birth year and household income, view premium demographic, purchase, location and/or behavioral data analytics on your first-party customer data.
Need Custom Pricing?
Any of the above can be customized based on your unique needs and scale.
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