BDEX Blog

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At BDEX, we’re all about data—how it works, how it moves, and how it can do more for businesses like yours. We’re collecting what we’ve discovered here in our blog, so check back soon for more insights.

View the latest industry news, updates, and trends and explore how data is revolutionizing your industry.

The Hidden Cost of Ad Fraud

Digital marketers have dealt the cost of ad fraud with bots and click-farms for years. Ad fraud creates frustration for companies who don’t know how to work around it. This comes at a mass…

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Ways Machine Learning is Changing the Advertising Industry

Programmatic advertisers in 2022 face new challenges in understanding their audiences with data. Machine Learning (ML) is one aspect of digital advertising that has fundamentally changed the…

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BDEX Guide: How to Build an Identity Graph for Your Identity Resolution Strategy

Identity resolution in programmatic advertising remains a major challenge for brands. With changes to digital data privacy at the legislative level and the cookie-less future impeding brands…

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Advertising and Data Privacy – Why Consumers Should Be Aware

Data privacy continues to be a hot topic for every consumer, business, and especially advertising data providers. Many people are aware of what their information is being used for (ad target…

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