BDEX Blog

Explore valuable industry updates, trends, and tools here.

Dive Deep into Data

We’re Following the Data

At BDEX, we’re all about data—how it works, how it moves, and how it can do more for businesses like yours. We’re collecting what we’ve discovered here in our blog, so check back soon for more insights.

View the latest industry news, updates, and trends and explore how data is revolutionizing your industry.

How CBS Leveraged TiVo Xtend CTV Powered by BDEX to Promote New TV Series Premiere

How CBS Extended reach through the promotion of the “Come Dance With Me” premiere, a new family dance competition series In 2021, CBS was the leading ad-supported television network i…

Blog Featured Featured Featured Blog Uncategorized

Three Audience Segments Advertisers Can Find In BDEX’s Taxonomy

What holiday audience segments are advertisers using this year to improve ROAS? This holiday season will be competitive for advertisers. They’ll compete for the mindshare and attention of co…

Blog Uncategorized

BDEX Releases Identity Matching Tool for Small and Mid-Sized Advertisers

Expansion of BDEX’s Omni IQ solution enables small and mid-sized advertisers to remove bad data and better understand their audience through simple identity matching November 15, 2022 0…

Featured Featured News News Press Releases

How to Use BDEX’s Omni IQ to Better Understand Audiences

At BDEX, we provide advertising data that helps improve return on ad spend (ROAS) for businesses who are running digital ad campaigns to consumers. With a quality-focused data approach, we�…

Uncategorized