AdImpact is projecting $2.7 billion in streaming ad spend for the 2026 midterms, the fastest growing channel in political advertising history. Total political spend for the cycle is tracking…
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Truthset put a number on something a lot of us have suspected for years: roughly 40% of every dollar spent in the open CTV programmatic market is wasted on inaccurate identity data. That wor…
A new study out this month should worry anyone buying CTV programmatically. Adstra and InterMedia Advertising just published research showing that roughly 40% of every open auction CTV dolla…
Forty cents of every dollar spent in the open CTV programmatic market this year gets wasted. Not on fraud. Not on wasted creative. On bad identity data. That is the headline number out of Tr…
In digital marketing, your identity graph is only as good as the data inside it. A single bot, a click farm ID, or a falsified linkage can cascade through your targeting, waste your budget, …
The identity resolution landscape is evolving faster than ever. Between regulatory shifts, technology breakthroughs, and changing consumer expectations, 2025 has proven to be a watershed yea…