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At BDEX, we’re all about data—how it works, how it moves, and how it can do more for businesses like yours. We’re collecting what we’ve discovered here in our blog, so check back soon for more insights.

View the latest industry news, updates, and trends and explore how data is revolutionizing your industry.

Ad fraud: why there are mismatches in ad spend and ad performance

Programmatic advertisers are buying ad space for targeted campaigns at astounding volume in 2023. But one problem looms large for advertisers as they deploy campaigns – the mismatch that c…

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Why First-Party Data is the Antidote to the Internet of Bots

Advertisers face a litany of challenges in targeting audiences in today’s internet age. Bots are increasingly prevalent across the Internet and digital platforms, with some estim…

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Data Quality Key to Improving Digital Ad Performance

For programmatic advertisers, the ability to reach the right audience with the right message is crucial to the success of any campaign. In order to do this effectively, advertisers rely heav…

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Home Improvement Audience Segments Available in BDEX’s Taxonomy

At the beginning of summer, home improvement projects are a major focus for American consumers. Between the warmer weather for exterior renovations and tax refunds being issued, home improve…

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