AI in Marketing Is Everywhere Now. Julie Mattson Says That’s the Problem.
The Borderline co-founder Julie Mattson on why she’s arguing with her clients’ AI-written strategy decks, and the founder mistakes she sees on repeat.
August 6, 2026
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Category: News
Advertising’s New Battlefield Isn’t Impressions. It’s LLM Citations.
Brainlabs’ Andrew Littlewood on why brands are now fighting for LLM citations instead of search rankings, and what data-driven creative advertising looks like in 2026.
August 6, 2026
What AI Thinks About You: The Hidden Data Behind Executive Visibility
Personal branding strategist Melanie Borden breaks down the hidden KPIs of executive visibility, how AI search is reshaping executive credibility, and why E-E-A-T now matters far beyond Google.
August 5, 2026
How AI-Driven Personalization Is Bringing the Corner Store Back to Grocery Retail
Birdzi CEO Shekar Raman on how AI-driven personalization, unified data, and trust-based loyalty are helping grocery retailers rebuild the corner-store relationship at scale.
August 5, 2026
The Marketing Tools on Your Website Are Probably Breaking Privacy Laws You’ve Never Heard Of
Privacy attorney Donata Stroink-Skillrud of Termageddon on how everyday marketing tools create legal exposure, why placebo consent banners fail, and the first three steps to actual compliance.
August 5, 2026
You Can’t Rank Number One on ChatGPT — And Other Hard Truths About AI Search in 2026
Alex Melen, co-founder of Smart Sites, cuts through the GEO hype with hard truths about AI search, why connecting your data to Claude beats just using Claude, and what actually works for PPC and SEO in 2026.
August 3, 2026
The False Divide Between Brand and Performance Marketing
Kevin Wassong of mktg.ai on why brand and performance marketing were never meant to be separate disciplines, why creative drives up to 86% of marketing impact, and why attribution can’t be solved.
August 3, 2026
Google Just Made IP Addresses a Regulated Ad Identifier. The Identity Industry Called This Years Ago
Google now needs consent to use IP addresses for ad targeting in the EEA. Independent research shows raw IP matching gets it wrong three times out of four. Here’s what that collision means for anyone building or buying identity graphs.
August 3, 2026
The Attribution Illusion: Why Your Data Looks Better Than It Is
Cimin Ahmadi Cohen, founder of Idea Peddler, traces the attribution illusion back to collapsing match rates, junk audience data, and platforms with no financial incentive to clean up their own inventory.
August 2, 2026
Why Great Marketing Doesn’t Show Up in the Dashboard
Old attribution models can’t see AI search, dark social, or LLM-driven research. Holly Enneking of Markup AI explains what to measure instead, and why human judgment still beats AI pattern-matching.
August 2, 2026
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