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Category: Big Data

The Basics of Identity-Based Marketing

The Basics of Identity-Based Marketing

Successful identity-based marketing with identity resolution requires data accuracy, a growing challenge in our everything-digital world. Marketers have begun to recognize the substantial benefits of data-driven marketing, implementing techniques centered

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What Is Cookie Free Targeting?

Third-party cookies are going away soon so it’s time to prepare for cookie-free targeting. How can you get the same level of ad personalization without them? Privacy laws continue to

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