Bad consumer data has taken over big data, and it’s costly and ubiquitous. But there’s still hope for marketers. Here are 4 actionable steps to find and remove false identifiers.
For consumers to trust your brand and give you their business, they need to feel like data privacy is a priority Today’s consumers are more concerned than ever about the
You may know how important personalization is in your marketing strategy. But modern consumers also care a great deal about brands being open. Balance obtaining personal data with the transparency
Creating meaningful connections with your customers means turning data insights into engaging stories Big data is now a major player across industries. For marketers, data continues to provide new insights
There’s so much customer data out there that it’s hard to know what to do with it. Using the right analytics tools will help you sort through big data and
To truly move the business forward with data, marketers must overcome these six common challenges You already know how important customer data is to your marketing strategy. Without it, you
The COVID-19 pandemic is changing life as we know it for businesses and individuals, but location data can help you understand the impact of coronavirus on your business and industry.
Using the right data can turn your good intentions into positive outcomes. Find out how data solutions from BDEX help you do just that.
There are clear disconnects between marketers’ intentions and actual customer impacts.
Today’s consumers prioritize personalization. Learn how to focus more on the person behind the data signal, creating connections based on emotion, not the bottom line.
We live in a data-driven marketplace, no matter the industry you’re in.
Marketers are making real connections with consumers by using AI to improve access to data and overall strategy. Here’s how.
Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations, streamlining processes, and predicting outcomes.