The Hidden Cost of Ad Fraud
Digital marketers have dealt the cost of ad fraud with bots and click-farms for years. Ad fraud creates frustration for companies who don’t know how to work around it. This
September 13, 2022
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Category: Media
Identity Resolution Techniques Every Marketer Should Know
Any marketer knows they need to understand their audience to deploy an effective campaign. But with the rise of digital and programmatic advertising, marketers are tasked with understanding massive quantities
May 27, 2022
People-Based Marketing: What Is It and How Does It Work?
People-based marketing is here right now. So long as you understand that, you have the advantage That’s right. The power of human connectivity, the proliferation of connected devices, and how
June 26, 2019
The Value of TV Viewing Data
Whether it’s knowing what your customers are watching or how to reach audiences watching certain programs, having access to TV viewing behavior can take your personalization and real-time targeting to
March 20, 2019
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