How Recent iOS Updates Are Driving Ad Fraud
The release of iOS 16 for iPhone users has sparked a concerning trend in the world of ad fraud. Several iOS updates over the past two years have significantly limited
June 5, 2023
Archives
Category: Featured
Back-To-School Oriented Audiences Available in the BDEX Taxonomy
Back to school season is quickly approaching meaning that programmatic advertisers are already in the process of planning campaigns to engage with these audiences. Whether it be for K thru
May 31, 2023
Why is Machine Learning Important in Digital Marketing?
Programmatic advertisers perpetually strive to create personalized and engaging experiences for their target audience. But with seamlessly endless amounts of data available to advertisers, it can be overwhelming to make
May 16, 2023
Sports Enthusiast Segments Available in BDEX’s Taxonomy
Sports are a cultural centerpiece for Americans and people around the world. More than two-thirds of Americans report being fans of at least one sport. Additionally, Americans with higher income
April 28, 2023
How Google Ads Uses Machine Learning To Improve Ad Targeting and ROAS
Artificial intelligence and machine learning continue to be one of the main topics of conversation in tech as new consumer-friendly AI tools like ChatGPT, Zapier and others show the world
March 30, 2023
Financial Audience Segments Available in BDEX’s Taxonomy
The finance industry is a broad and evolving ecosystem responsible for funding and coordinating most commerce in the United States and around the world. By “finance,” we are mainly referring
March 30, 2023
Data Quality Key to Improving Digital Ad Performance
For programmatic advertisers, the ability to reach the right audience with the right message is crucial to the success of any campaign. In order to do this effectively, advertisers rely
February 27, 2023
Home Improvement Audience Segments Available in BDEX’s Taxonomy
At the beginning of summer, home improvement projects are a major focus for American consumers. Between the warmer weather for exterior renovations and tax refunds being issued, home improvement projects
February 23, 2023
Case Study: Delivering increased reach through TiVo Xtend – powered by BDEX data
How an education services clients built custom audiences and extended campaign reach using TiVo Xtend Programmatic advertisers face a host of challenges in deploying campaigns. These challenges include ad fraud,
February 9, 2023
Ad fraud: why there are mismatches in ad spend and ad performance
Programmatic advertisers are buying ad space for targeted campaigns at astounding volume in 2023. But one problem looms large for advertisers as they deploy campaigns – the mismatch that continues
January 30, 2023
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