Back to school season is quickly approaching meaning that programmatic advertisers are already in the process of planning campaigns to engage with these audiences. Whether it be for K thru
Programmatic advertisers perpetually strive to create personalized and engaging experiences for their target audience. But with seamlessly endless amounts of data available to advertisers, it can be overwhelming to make
Sports are a cultural centerpiece for Americans and people around the world. More than two-thirds of Americans report being fans of at least one sport. Additionally, Americans with higher income
Cannabidiol – commonly known as CBD – is a non-impairing compound found in hemp or non-hemp plants that is rapidly growing in popularity as a health and wellness supplement. While
2022’s upcoming mid-term elections and the programmatic advertising campaigns that will deploy all over the United States inspired this conversation. David Finklestein, Co-Founder and CEO of BDEX, and Fariba Zamaniyan,
Machine learning is a buzzword you have probably heard a lot lately, especially when it comes to programmatic advertising. But what exactly is machine learning and how can it help
First, when you think of machine learning, what comes to mind? Is it an image of machines taking over the world, defeating humanity in a futuristic battle? If so, please
Why AVOD (Advertising Video on-demand) is Growing its Market Share in Programmatic TV Ads As more consumers become overwhelmed by the number of paid streaming service options, ad-supported video on
Artificial intelligence (AI) is making big impacts across industries, and advertising is no exception. Marketers have come to depend on artificial intelligence (AI) to revamp and improve strategy side by
Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing