The Benefits of Machine Learning in Advertising
First, when you think of machine learning, what comes to mind? Is it an image of machines taking over the world, defeating humanity in a futuristic battle? If so, please
December 8, 2021
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Category: Programmatic Advertising
How the Growth of AVOD Impacts the Future of Programmatic TV Ads
Why AVOD (Advertising Video on-demand) is Growing its Market Share in Programmatic TV Ads As more consumers become overwhelmed by the number of paid streaming service options, ad-supported video on
September 27, 2021
5 Reasons Advertisers are Increasing Their Use of AI
Artificial intelligence (AI) is making big impacts across industries, and advertising is no exception. Marketers have come to depend on artificial intelligence (AI) to revamp and improve strategy side by
May 6, 2020
4 Ways Third-Party Data Can Generate Lift in Your Marketing Results
Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing
February 14, 2016
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