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The Hidden Cost of Ad Fraud

The Hidden Cost of Ad Fraud

Digital marketers have dealt the cost of ad fraud with bots and click-farms for years. Ad fraud creates frustration for companies who don’t know how to work around it. This

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Why Do Analytics Matter in Advertising

Why Do Analytics Matter in Advertising

Why advertising analytics matter, and how they help marketers better understand audiences, improve targeting, and make buying predictions to optimize digital campaigns. Thanks to the proliferation of digital channels and

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