How Recent iOS Updates Are Driving Ad Fraud
The release of iOS 16 for iPhone users has sparked a concerning trend in the world of ad fraud. Several iOS updates over the past two years have significantly limited
June 5, 2023
Archives
Category: Featured
Back-To-School Oriented Audiences Available in the BDEX Taxonomy
Back to school season is quickly approaching meaning that programmatic advertisers are already in the process of planning campaigns to engage with these audiences. Whether it be for K thru
May 31, 2023
Why is Machine Learning Important in Digital Marketing?
Programmatic advertisers perpetually strive to create personalized and engaging experiences for their target audience. But with seamlessly endless amounts of data available to advertisers, it can be overwhelming to make
May 16, 2023
CBD Audience Segments Available in the BDEX Taxonomy
Cannabidiol – commonly known as CBD – is a non-impairing compound found in hemp or non-hemp plants that is rapidly growing in popularity as a health and wellness supplement. While
April 19, 2023
Ad fraud: why there are mismatches in ad spend and ad performance
Programmatic advertisers are buying ad space for targeted campaigns at astounding volume in 2023. But one problem looms large for advertisers as they deploy campaigns – the mismatch that continues
January 30, 2023
March Madness and MLB Audience Segments Available in BDEX’s Taxonomy
Programmatic advertisers have long relied on major sporting events as a platform to get their campaigns out to large groups of consumers. Sports viewership in March and April of each
January 19, 2023
How CBS Leveraged TiVo Xtend CTV Powered by BDEX to Promote New TV Series Premiere
How CBS Extended reach through the promotion of the “Come Dance With Me” premiere, a new family dance competition series In 2021, CBS was the leading ad-supported television network in
November 2, 2022
BDEX and LiveRamp Partnership Discussion with David Finkelstein and Kate Barnett
BDEX and LiveRamp partnership In this video, David Finklestein, co-founder and CEO of BDEX, and Kate Barnett, Senior Partnership Executive, TV, at LiveRamp, discuss the partnership between their respective companies.
October 24, 2022
The Hidden Cost of Ad Fraud
Digital marketers have dealt the cost of ad fraud with bots and click-farms for years. Ad fraud creates frustration for companies who don’t know how to work around it. This
September 13, 2022
For the Third Consecutive Year, BDEX Appears on the Inc. 5000 List of Fastest-Growing Companies
BDEX Was Recognized After Achieving Three-Year Revenue Growth of 114% Percent NEW YORK, August 16, 2022 – Today, Inc. revealed that BDEX has been recognized in its annual Inc. 5000
August 17, 2022
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