Google now needs consent to use IP addresses for ad targeting in the EEA. Independent research shows raw IP matching gets it wrong three times out of four. Here’s what that collision means for anyone building or buying identity graphs.
Political CTV spend is projected to hit $2.7 billion this midterm cycle, but most campaigns are still resolving identity through fragmented, spoofable device data. Here’s why validated, household-level identity graphs are becoming the real bottleneck in political advertising.
Truthset’s research pegs open auction CTV waste from bad identity data at $7.4 billion in 2026. Here’s how BDEX avoids that problem by validating CTV IDs, MAIDs, and HEMs directly against confirmed household IP addresses instead of inferring the match.
New research shows 40% of open auction CTV spend is wasted on bad identity data. Here’s what the Adstra/InterMedia study reveals and what it means for how buyers should evaluate identity resolution partners.
Truthset’s 2026 State of Data Accuracy report puts a number on it: $7.4 billion wasted in open CTV programmatic this year, all from bad identity data. Here’s why identity, not inventory, is CTV’s real bottleneck.
In digital marketing, your identity graph is only as good as the data inside it. A single bot, a click farm ID, or a falsified linkage can cascade through your
The identity resolution landscape is evolving faster than ever. Between regulatory shifts, technology breakthroughs, and changing consumer expectations, 2025 has proven to be a watershed year for how companies connect
An auto industry marketing company leveraged BDEX Omni Pixel’s anonymous website visitor identification technology to significantly improve their client’s car sales and service appointments. By implementing Omni Pixel’s tracking pixel
In the ever-evolving landscape of political advertising, digital platforms continue to reshape the way campaigns engage with voters. As we delve into the trends of 2024, one standout avenue for
In today’s data-driven marketing world, understanding your customers is key. But a single customer ID often paints an incomplete picture. That’s where a household identity graph comes in – a
