Omnisource IQ – DaaS
Struggling to pull new customers into your sales funnel? With Omnisource IQ from BDEX, real-time data signals put shoppers in front of you who are already in the sales cycle and are ready to buy. This data lets you focus on what really drives your business – meaningful connection.
BDEX developed subscription-based Omnisource IQ, which gathers behavioral data from over 70 sources in real time. You can identify which consumers are ready to buy your products or services, and you receive the right insights about the right people at the right time.
Identity Resolution/Identity Graph
Identity resolution allows you to identify the actual consumer behind each data signal. BDEX filters billions of data signals in real time to identify behaviors that demonstrate an intent to buy. We then match these signals to our comprehensive deterministic Identity Graph.
The BDEX Identity Graph helps media companies identify consumers across multiple channels. We have over 800 million email MD5-MAID-IP matches from our expansive network of SDKs, app publishers, and primary data sources.
BDEX ID Check
In the past 6 years BDEX has identified a LOT of bad data in the DMP/DSP and Identity Resolution ecosystem. We have taken many steps to identify and filter out this bad data from our platform which sees billions of real-time transactions per month! This gives us a lot of data to analyze.
All data is NOT equal, and we have taken steps to establish our graph as the highest quality graph in the industry.
BDEX makes it easy to create your own custom audience. Simply build your ideal target customer in the user interface, download the data, and watch your customer base grow.
BDEX Can Help Make Sense Of Your DataContact us Today to Find Out How
Frequently Asked Questions
What is a “Data Exchange Platform”?
BDEX is the first Data Exchange Platform (DXP) developed way back in 2014. BDEX was designed to help data companies buy and sell data. We are similar to the Stock Exchange, but instead of stocks, we facilitate the buying and selling of data. Over a Billion data points a day go into the Platform and you can search across all trillion data points with one query.
Am I allowed to use the data for marketing purposes?
Yes. All of our data partners are required to only send data that is able to be used for marketing purposes.
What companies provide data to the platform and how does that process work?
Currently we have over 100 data partners in the platform. There is a stringent vetting process the provider goes through before allowing them to participate in the exchange. We receive over 50 requests a month and only approve one or two each month. We have marketing relationships with a few of the partners such as Neustar, InfoGroup, SONY, Acxiom, and Dunn Data to name a few. Some partners choose to remain anonymous.
Who are some of your customers?
We work with everyone from small local companies to Fortune 100 Companies. NBCUniversal, LiveRamp, Synchrony Financial to name a few.
Can I use the data more than once?
Yes. As a matter of act, with BDEX, the data we send you is yours to do whatever you want with it, as long as you don’t re-sell it for other purposes. You can use it again and again. Of course, we recommend a data subscription to keep all of your important consumer data fresh.
How much data does BDEX have?
A bunch! There are over a TRILLION data points in the BDEX platform. Currently we have data tied to over 1.4 Billion emails, 800 Million+ mobile IDs and emails linked to each other, over 300 million emails linked to postal records, and over 5500 categories of data on every consumer in the US.
What types of data are available?
There are over 5500 categories of data to choose from so odds are if you need something, we have it. Choose from Household Income, age, vehicle ownership, geo-location data, purchase data, mobile app information, and so on. Simply contact us and one of our data professionals will work with you to find the perfect segment to meet your needs.
What is an “Identity Graph”?
BDEX maintains one of the largest (if not the largest) Identity Graph in the US. With over a billion data points a day coming into the BDEX platform, it is important to understand who that data is about. The Identity Graph helps us understand consumers at the device level. This allows us to have names, email addresses, postal addresses, mobile IDs and cookies, all tied together so we can understand the incoming data and the person it is linked to and this enables you to reach the consumer across all possible marketing channels.
The BDEX proprietary data infrastructure empowers human connectivity, helping brands, retailers and the agencies that represent them to connect with consumers like never before by understanding their behaviors and intents through the power of data.