Track the Impact of COVID-19 with Location Data

The COVID-19 pandemic is changing life as we know it for businesses and individuals, but location data can help you understand the impact of coronavirus on your business and industry.

As the COVID-19 pandemic continues to spread around the globe, more and more businesses are suffering its impact. Employees are being furloughed or laid off, and small businesses are closing their doors temporarily or sometimes for good.

During this uncertain time, companies must be able to track the impact COVID-19 is having on their business and industry in order to make the difficult strategic decisions that lie ahead and identify opportunities to come out stronger. It’s more important than ever to stay connected to consumers and help them meet their needs.

Here’s how location data can give you important strategic insight into the effects of the virus, and how BDEX’s tools can help you unlock the power of human connectivity during this isolating time.

Gathering and interpreting location data

Digging into location data can help your company better understand what’s happening during the pandemic. By gathering this data on how people’s movements and locations are shifting, you’ll gain key insights for your planning and modeling efforts moving forward. This data can even help you connect with in-market consumers across devices and channels in your local area.

Location data tells you how many consumers are still visiting chains across the country, and who it is that’s still visiting. By indexing the unique encrypted IDs for each customer, the city and state of the store, and any other desired data, such as birth year, BDEX can help you complete the picture of who they are and how you can serve them.

Location data also helps you stay competitive. You can track consumer behavior and better understand which types of customers shop where. This helps you cater marketing to the right people and connect with more interested customers.

Real-time human connectivity is a must

Our marketplaces are changing daily as more people stay home across the country and more businesses feel the impact. It’s never been more important to have real-time human connectivity data to inform your next moves.

Having access to real-time data about your custom audience means you can update practices as the virus continues to affect your business. Real-time information makes it possible to target consumers who are ready to buy at the exact right moment.

How BDEX is here to help

BDEX is your resource for everything data-related. We aggregate location information from 100 data and geolocation companies and provide that data in real-time so you have instant insights into the behavior of your custom audiences. Our platform enables people-based marketing by giving you unique encrypted identifiers for every customer that visits a retail chain across the U.S. Key data includes age, income level, family size, and occupation industry.

We have 5,000 segments available and track more than 100 chains in industries such as retail, restaurant, automotive, airports, casinos, movie theaters, gas stations, gyms, and hotels. Data can be sent daily so you always have the latest, most up-to-date data.

BDEX tracks both online (mobile, web, email, POS) and offline consumers, and our Data Exchange Platform (DXP) is the largest, most comprehensive platform in the U.S. Real-time data signals help you identify consumers at the right moment with detailed individual profiles. This helps you learn more about the person behind the data, leading to more meaningful connections. We also provide more behavioral data than any other platform on the market.

BDEX has over a trillion data sets that are updated continually across thousands of categories from 100 partners and thousands of websites and mobile apps.

Our core products and services are Omnisource IQ and the BDEX Identity Graph, and BDEX ID Check. These solutions work together to get you up-to-the-minute data so you can better understand what consumers are doing during COVID-19 market changes.

Omnisource IQ

Omnisource IQ is our data as a service (DaaS) offering. It provides real-time data that identifies consumers who are ready to buy. The tool is also helpful for tracking existing customers and their behaviors.

To better connect with your audience, this individualized data makes personalization possible. Stand out from competitors by avoiding using the same consumer data over and over again.

Identity Graph

Our advanced Identity Graph monitors consumers across devices, helping you identify them faster and align your messages across channels. Gather customer IDs anytime you want to query the graph and only pay for the IDs that are returned. You can also upload a list of IDs and match them quickly.

In these uncertain times, stay closer to your customers and better understand how your business can move forward with BDEX data solutions. Use location data and real-time data signals to keep creating a current picture of consumers’ behaviors and interests.

Contact BDEX today to learn how we can help.