“A recent IDG study predicts enterprises will have spent, on average, about $8M on Big Data initiatives in 2014. That’s really not too surprising, as Big Data analysis promises better data-driven decision making. By using historical information and inputting any number of variables, analysts hope to discover important trends and use them as an accurate way of predicting future results.”
Dominic Bonaker started building websites for small businesses in the UK before the pandemic pushed him toward the data behind those campaigns. Today he runs Lunar, a data partner for market…
