It’s Time for CMOs to Take Charge of Big Data

Dive Deep into Data

“Three Strategies for CMOs to Get Ahead With Data-Driven Marketing”

Analytics

04.21.15

Financial Data Is Having a Moment — And Most People Are Missing It

We sat down with Andrew Lobos, SVP of Licensing at Benzinga, to talk about how real-time financial data, AI, and the next wave of fintech are colliding in ways that affect every investor —…

AI Data Industry News News

Political CTV Spend Is Hitting $2.7 Billion This Cycle. The Identity Layer Underneath It Isn’t Ready.

AdImpact is projecting $2.7 billion in streaming ad spend for the 2026 midterms, the fastest growing channel in political advertising history. Total political spend for the cycle is tracking…

CTV Identity Resolution political

How BDEX Fixes the CTV Identity Problem the Rest of the Industry Just Diagnosed

Truthset put a number on something a lot of us have suspected for years: roughly 40% of every dollar spent in the open CTV programmatic market is wasted on inaccurate identity data. That wor…

bdex CTV Identity Resolution