Day: October 9, 2026

Abstract AI search marketing measurement concept with glowing data nodes and funnel

Stop Hiding Your Pricing From AI: What GEO Means for Marketing Measurement

Andrea Lechner-Becker of GNW Consulting explains why AI search ends the illusion that marketers control the B2B buyer journey, and how to measure LLM visibility, identity, and data quality instead.

October 9, 2026

Abstract first-party data trust concept with secure data streams and tokens

Data Is the New Currency: Ted Sfikas on Trust, First-Party Data, and AI Avatars

Amplitude Field CTO Ted Sfikas explains why consumers will take control of their data, why first-party audiences trade reach for precision, and why trust is the real foundation of data-driven marketing.

October 9, 2026

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Day: October 9, 2026

Stop Hiding Your Pricing From AI: What GEO Means for Marketing Measurement

Data Is the New Currency: Ted Sfikas on Trust, First-Party Data, and AI Avatars

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Stop Hiding Your Pricing From AI: What GEO Means for Marketing Measurement

Data Is the New Currency: Ted Sfikas on Trust, First-Party Data, and AI Avatars

When AI Recommendations Look Wrong but Aren’t: What Loyalty Programs Teach Us About Personalization

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