Author: David Finkelstein

How Voters Consume Political Advertising Messages in 2022

Navigating 2024 US Political Advertising Trends: The Rise of CTV and the Importance of Identity Resolution Partners

In the ever-evolving landscape of political advertising, digital platforms continue to reshape the way campaigns engage with voters. As we delve into the trends of 2024, one standout avenue for

April 30, 2024

Beyond the Individual: Why Household-Level Identity Matters in the Identity Graph

In today’s data-driven marketing world, understanding your customers is key. But a single customer ID often paints an incomplete picture. That’s where a household identity graph comes in – a

March 7, 2024

Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts

By AdExchanger Guest Columnist David Finkelstein, CEO BDEX, LLC We have seen a lot of change in the identity landscape over the past 10 years. What once was a bit

September 28, 2023

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Author: David Finkelstein

Navigating 2024 US Political Advertising Trends: The Rise of CTV and the Importance of Identity Resolution Partners

Beyond the Individual: Why Household-Level Identity Matters in the Identity Graph

Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts

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Navigating 2024 US Political Advertising Trends: The Rise of CTV and the Importance of Identity Resolution Partners

Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts

NFL Audience Segments Available in BDEX’s Taxonomy

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