Brands Don’t Want Bigger Data — They Want Actionable Insights

Dive Deep into Data

“Agencies: Does Your Data Pass the ‘So-What’ Test?”

Analytics

01.28.15

Beyond the Individual: Why Household-Level Identity Matters in the Identity Graph

In today’s data-driven marketing world, understanding your customers is key. But a single customer ID often paints an incomplete picture. That’s where a household identity graph comes in –…

Featured Featured Blog Identity Resolution

Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts

By AdExchanger Guest Columnist David Finkelstein, CEO BDEX, LLC We have seen a lot of change in the identity landscape over the past 10 years. What once was a bit of the Wild West has tur…

Blog digital marketing Featured Featured Blog Identity Resolution News Programmatic Advertising

NFL Audience Segments Available in BDEX’s Taxonomy

Each year, the National Football League (NFL) dazzles audiences in the U.S and around the world with some of the most entertaining and engaging sports events of the year. Football is the mos…

Blog digital marketing Featured Featured Featured Blog Uncategorized