Brands Don’t Want Bigger Data — They Want Actionable Insights

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“Agencies: Does Your Data Pass the ‘So-What’ Test?”

Analytics

01.28.15

Political Advertising in 2022: Leveraging Segments that Matter to Voters

2022’s upcoming mid-term elections and the programmatic advertising campaigns that will deploy all over the United States inspired this conversation. David Finklestein, Co-Founder and CEO …

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Machine Learning in Programmatic Marketing and Advertising

Machine learning is a buzzword you have probably heard a lot lately, especially when it comes to programmatic advertising. But what exactly is machine learning and how can it help your busin…

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Identity Resolution Techniques Every Marketer Should Know

Any marketer knows they need to understand their audience to deploy an effective campaign. But with the rise of digital and programmatic advertising, marketers are tasked with understanding …

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