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01.28.15

How BDEX Fixes the CTV Identity Problem the Rest of the Industry Just Diagnosed

Truthset put a number on something a lot of us have suspected for years: roughly 40% of every dollar spent in the open CTV programmatic market is wasted on inaccurate identity data. That wor…

bdex CTV Identity Resolution

CTV’s 40% Waste Problem Isn’t a Targeting Problem. It’s an Identity Problem.

A new study out this month should worry anyone buying CTV programmatically. Adstra and InterMedia Advertising just published research showing that roughly 40% of every open auction CTV dolla…

CTV Identity Resolution

CTV Has a $7.4 Billion Identity Problem, Not an Inventory Problem

Forty cents of every dollar spent in the open CTV programmatic market this year gets wasted. Not on fraud. Not on wasted creative. On bad identity data. That is the headline number out of Tr…

CTV Identity Resolution