Brands Don’t Want Bigger Data — They Want Actionable Insights

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“Agencies: Does Your Data Pass the ‘So-What’ Test?”

Analytics

01.28.15

From Political Campaigns to Real Estate Empires: How Data Science is Revolutionizing Property Investment

How a former political strategist is using campaign-style microtargeting to predict the future of real estate markets What if you could know exactly what renters will want in 2026 before …

AI Analysis Methods bdex Featured Machine Learning

Navigating 2024 US Political Advertising Trends: The Rise of CTV and the Importance of Identity Resolution Partners

In the ever-evolving landscape of political advertising, digital platforms continue to reshape the way campaigns engage with voters. As we delve into the trends of 2024, one standout avenue …

Agency audience groups CTV Featured Featured Blog Identity Resolution Media political politics Programmatic Advertising

Beyond the Individual: Why Household-Level Identity Matters in the Identity Graph

In today’s data-driven marketing world, understanding your customers is key. But a single customer ID often paints an incomplete picture. That’s where a household identity graph comes in –…

Featured Featured Blog Identity Resolution