Data-Driven Direct Marketing for Auto Dealers
How modern car buying habits can be used to create highly-targeted marketing Just as with nearly every aspect of our lives, technology has transformed the way people search for a
July 18, 2018
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Category: Mobile Marketing
How Mobile has Enabled Target Marketing
Now you can find your customers anywhere, anytime Attracting potential buyers to a service or product has always been one of the primary challenges of any business. For years, the
July 18, 2018
The Elements of Effective Targeted Marketing, Part 1
Identifying your ideal customer The first, essential element of any targeted marketing strategy is identifying the ideal customer for your product or service. Actually, this is crucial for anyone who
July 18, 2018
Getting the Channel Mix Right in Target Marketing
The marketer’s channel-mix challenge across the digital landscape Back in 2011, Google introduced us to a new marketing acronym. Zero Moment of Truth (ZMOT) is the moment where first impressions
June 20, 2018
Marketing: When is as Important as How
Powerful targeted marketing data identifies customers when they’re looking to buy The success of any marketing campaign hinges on reaching the ideal target audience with the right message. And whether
June 15, 2018
What Does a Big Data-Driven Customer Experience Look Like?
Your customers expect you to understand their needs. 80% of modern consumers expect personalized experiences from their favorite brands. Despite increased budget for big data marketing initiatives, 43% of marketers
June 5, 2018
Are You Using the Most Advanced Data to Target Consumers?
The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like
May 30, 2018
3 Data Factors to Consider When Reaching Consumers
The importance of data to a business’s success isn’t a recent discovery. For decades, the fate of American television shows rested solely in the hands of The Nielsen Company, which
May 20, 2018
Consider These 3 Factors When Selling Data
Big Data’s incredible economic and social influences are evidenced in the variety of industries it’s revolutionizing. For example, healthcare providers can better “predict epidemics, cure disease, improve quality of life
May 16, 2018
3 Ways 3rd Party Data Leads Marketing Teams Astray
Data quality is among the most common pain points associated with marketing initiatives. For teams engaged in email marketing, programmatic marketing, or other big data-driven projects, quality issues can significantly
April 27, 2018
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