It’s Time for CMOs to Take Charge of Big Data

Dive Deep into Data

“Three Strategies for CMOs to Get Ahead With Data-Driven Marketing”

Analytics

04.21.15

Ad fraud: why there are mismatches in ad spend and ad performance

Programmatic advertisers are buying ad space for targeted campaigns at astounding volume in 2023. But one problem looms large for advertisers as they deploy campaigns – the mismatch that c…

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March Madness and MLB Audience Segments Available in BDEX’s Taxonomy

Programmatic advertisers have long relied on major sporting events as a platform to get their campaigns out to large groups of consumers. Sports viewership in March and April of each year is…

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What Do Data-Driven Marketing Companies Do Differently?

Marketing has taken on a new dimension that promises more effective results based on quantifiable metrics. Rather than the “shot in the dark” mode of marketing, experts have realized the nee…

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It’s Time for CMOs to Take Charge of Big Data

Ad fraud: why there are mismatches in ad spend and ad performance

March Madness and MLB Audience Segments Available in BDEX’s Taxonomy

What Do Data-Driven Marketing Companies Do Differently?￼

What Do Data-Driven Marketing Companies Do Differently?