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Tag: Identity resolution

The Basics of Identity-Based Marketing

The Basics of Identity-Based Marketing

Successful identity-based marketing with identity resolution requires data accuracy, a growing challenge in our everything-digital world. Marketers have begun to recognize the substantial benefits of data-driven marketing, implementing techniques centered

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October 27, 2021

The Value of the BDEX ID Graph

How our ID graph uses deterministic matching to power human connectivity One of the great ironies of digital marketing in recent years has been that device proliferation has actually made

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December 26, 2018

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