Ad Fraud and Bad Consumer Data Costs Companies Millions.

In fact, in 2019 the National Association of Advertisers estimated global economic losses due to ad fraud to be $5.8 billion. BDEX is becoming one of the largest voices in martech fighting against ad fraud, and this study reveals why marketing leaders should be paying attention. In this free white paper by the first and largest data exchange platform in the U.S., you will learn:

• The 5 different kinds of ad fraud that produce erroneous data
• The challenges created by bad identifier data and the hidden costs associated with it
• 3 Actionable Steps to scour data and remove false identifiers
• The impact of removing bad identifier data on ROAS
• Expert recommendations for maximizing impact of marketing budgets and making informed campaign decisions