The Impact of ad fraud and false identifiers on marketing strategy and return on advertising spend (ROAS)

Ad Fraud and Bad Consumer Data Costs Companies Millions.

In fact, in 2019 the National Association of Advertisers estimated global economic losses due to ad fraud to be $5.8 billion. BDEX is becoming one of the largest voices in martech fighting against ad fraud, and this study reveals why marketing leaders should be paying attention. In this free white paper by the first and largest data exchange platform in the U.S., you will learn:
  • The 5 different kinds of ad fraud that produce erroneous data
  • The challenges created by bad identifier data and the hidden costs associated with it
  • 3 Actionable Steps to scour data and remove false identifiers
  • The impact of removing bad identifier data on ROAS
  • Expert recommendations for maximizing impact of marketing budgets and making informed campaign decisions

Download your free copy of the report and learn how to manage this growing challenge.

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BDEX is the first-ever Data Exchange Platform (DXP). The BDEX DXP and DAAS platforms enable companies to acquire impartial, quality-scored third party data reaching the right people at the right time like never before.

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