The Impact of ad fraud and false identifiers on marketing strategy and return on advertising spend (ROAS)

Ad Fraud and Bad Consumer Data Costs Companies Millions.

In fact, in 2019 the National Association of Advertisers estimated global economic losses due to ad fraud to be $5.8 billion. BDEX is becoming one of the largest voices in martech fighting against ad fraud, and this study reveals why marketing leaders should be paying attention. In this free white paper by the first and largest data exchange platform in the U.S., you will learn:
  • The 5 different kinds of ad fraud that produce erroneous data
  • The challenges created by bad identifier data and the hidden costs associated with it
  • 3 Actionable Steps to scour data and remove false identifiers
  • The impact of removing bad identifier data on ROAS
  • Expert recommendations for maximizing impact of marketing budgets and making informed campaign decisions

Download your free copy of the report and learn how to manage this growing challenge.

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Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. market. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.

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