Tim Ringel, Founder and Global CEO of Meet The People, explains why last-mile optimization stalls growth, why behavioral data is the most undervalued asset on your website, and why building …
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Tye DeGrange, CEO of Round Barn Labs, explains why partner marketing is the most misunderstood channel in performance marketing, and how to measure attribution and incrementality when your “…
Nick Cooper, Global Vice President of Strategy & Innovation at Landor and WPP Branding & Design, explains how to put a dollar figure on an intangible, and why measuring only the funn…