The reality is that big data has absolutely no value unless you can build insights. And insights have no value unless you can distribute those insights in the right format to the right people to make the right business decisions to ultimately drive efficiencies and P/L sales.
We sat down with Ben Fenster, co-founder of Anzu, to talk about identity resolution, attention measurement, and why in-game advertising has been living in a cookieless world longer than most…
