The Borderline co-founder returns to Deconstructing Data with a blunt playbook for scaling past the idea stage, from business goggles to why your ad targeting is probably too wide.
Julie Ma…
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The Kinetic319 founder and CEO on closing the loop between marketing spend and actual revenue, and why every ad platform wants credit for the same sale.
Every marketing platform wants to be…
Cotera founder Tom Firth explains why the dashboard was never the point, and what actually has to happen before AI can act on your business data.
Dashboards have been the default output of …
RCKRBX CEO Michael Broder explains how the same predictive modeling that wins elections is now telling developers exactly what renters want, sometimes 48 months before a building even opens….
RedTrack CEO Vlad Zhovtenko explains why owning your first-party data has gone from nice-to-have to the only thing that actually protects your ad spend.
Twenty-five years ago, Vlad Zhovtenk…
Mezzo Creative founder Cynthia Krantz breaks down why social, Google, and website analytics only work when you stop looking at them separately.
Followers can be bought. Engagement can’t. Th…