Nick Cooper, Global Vice President of Strategy & Innovation at Landor and WPP Branding & Design, explains how to put a dollar figure on an intangible, and why measuring only the funn…
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Brian Minick, Chief Operating Officer at ZeroBounce, explains how AI, connected data, and outcome-driven measurement help email marketers and sales teams focus on quality over quantity.
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Andrea Lechner-Becker, Chief Strategy Officer at GNW Consulting, explains why AI search is forcing B2B marketers to give up the idea that they control the buyer journey, and what to measure …