Ashleigh Cook, CMO of RainFocus, explains why events are quietly one of the richest first-party data sources in marketing, and why most companies are still treating them like a one-off expen…
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Jordan Smith, founder and CEO of mymodel, is building a marketplace where consumers get paid for their data instead of having it scraped, guessed at, and sold behind their backs.
Here’s a s…
Laura Forester, Director of Strategic Planning at Gravity Global, on why more dashboards isn’t the same as more decisions, and how the best marketing teams turn data into narrative instead o…