“Marketers are responding to consumer demand for personalization through real-time efforts. April 2015 polling by Researchscape for Evergage found that 58% of marketers worldwide used real-time personalization defined as data-driven personalization completed in less than 1 second. Among the 42% not using it, nearly eight in 10 intended to do so within the next year.”
Laura Forester, Director of Strategic Planning at Gravity Global, on why more dashboards isn’t the same as more decisions, and how the best marketing teams turn data into narrative instead o…
