“…among the 1,000 executives surveyed from nearly 70 countries, 63% say they’ve seen a positive return on analytic investments within one year. Among executives who say they are from “speed-driven organizations” — where data analyses lead to action in as little time as possible — 69% say they have seen significant positive results from their data analytics efforts over the past three years.”
Cimin Ahmadi Cohen, founder and CEO of Idea Peddler and adjunct professor at Texas State, hired an investigative journalist to figure out why ROAS kept climbing while business outcomes staye…
