Despite Concerns, Interest in Mobile Audience Targeting Rises

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“Both interest and investment in mobile audience targeting rose year over year”

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05.14.15

Your Event Attendees Generate 800 Minutes of Data Each, Most Brands Never Use It

Ashleigh Cook, CMO of RainFocus, explains why events are quietly one of the richest first-party data sources in marketing, and why most companies are still treating them like a one-off expen…

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Cookie Data Is Only 47% Accurate at Guessing Your Gender, So Why Do We Still Trust It?

Jordan Smith, founder and CEO of mymodel, is building a marketplace where consumers get paid for their data instead of having it scraped, guessed at, and sold behind their backs. Here’s a s…

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Your Marketing Data Is DRIP: Data Rich, Insight Poor. Here’s the Fix

Laura Forester, Director of Strategic Planning at Gravity Global, on why more dashboards isn’t the same as more decisions, and how the best marketing teams turn data into narrative instead o…

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