Despite Concerns, Interest in Mobile Audience Targeting Rises

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“Both interest and investment in mobile audience targeting rose year over year”

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05.14.15

The Attribution Illusion: Why Your Data Looks Better Than It Is

Cimin Ahmadi Cohen, founder and CEO of Idea Peddler and adjunct professor at Texas State, hired an investigative journalist to figure out why ROAS kept climbing while business outcomes staye…

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Why Great Marketing Doesn’t Show Up in the Dashboard

Holly Enneking, VP of Marketing at Markup AI and co-author of Startup CXO, has spent the past year watching attribution data quietly stop meaning anything, and she’s got a better way to meas…

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What the Gaming Industry Figured Out About Identity That the Rest of Digital Marketing Missed

We sat down with Ben Fenster, co-founder of Anzu, to talk about identity resolution, attention measurement, and why in-game advertising has been living in a cookieless world longer than most…

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