“Marketers are responding to consumer demand for personalization through real-time efforts. April 2015 polling by Researchscape for Evergage found that 58% of marketers worldwide used real-time personalization defined as data-driven personalization completed in less than 1 second. Among the 42% not using it, nearly eight in 10 intended to do so within the next year.”
Aviv Canaani, CRO of Datarails, took the company from 90% outbound to 90% inbound and 30x growth. Here’s how he uses audience data, open-ended attribution, and AI to make revenue predictable…
