“Marketers are responding to consumer demand for personalization through real-time efforts. April 2015 polling by Researchscape for Evergage found that 58% of marketers worldwide used real-time personalization defined as data-driven personalization completed in less than 1 second. Among the 42% not using it, nearly eight in 10 intended to do so within the next year.”
The identity resolution landscape is evolving faster than ever. Between regulatory shifts, technology breakthroughs, and changing consumer expectations, 2025 has proven to be a watershed yea…
