“Marketers are responding to consumer demand for personalization through real-time efforts. April 2015 polling by Researchscape for Evergage found that 58% of marketers worldwide used real-time personalization defined as data-driven personalization completed in less than 1 second. Among the 42% not using it, nearly eight in 10 intended to do so within the next year.”
Cimin Ahmadi Cohen, founder and CEO of Idea Peddler and adjunct professor at Texas State, hired an investigative journalist to figure out why ROAS kept climbing while business outcomes staye…
