Despite Concerns, Interest in Mobile Audience Targeting Rises

Dive Deep into Data

“Both interest and investment in mobile audience targeting rose year over year”

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05.14.15

From Political Campaigns to Real Estate Empires: How Data Science is Revolutionizing Property Investment

How a former political strategist is using campaign-style microtargeting to predict the future of real estate markets What if you could know exactly what renters will want in 2026 before …

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Navigating 2024 US Political Advertising Trends: The Rise of CTV and the Importance of Identity Resolution Partners

In the ever-evolving landscape of political advertising, digital platforms continue to reshape the way campaigns engage with voters. As we delve into the trends of 2024, one standout avenue …

Agency audience groups CTV Featured Featured Blog Identity Resolution Media political politics Programmatic Advertising

Beyond the Individual: Why Household-Level Identity Matters in the Identity Graph

In today’s data-driven marketing world, understanding your customers is key. But a single customer ID often paints an incomplete picture. That’s where a household identity graph comes in –…

Featured Featured Blog Identity Resolution