Despite Concerns, Interest in Mobile Audience Targeting Rises

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“Both interest and investment in mobile audience targeting rose year over year”

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05.14.15

Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts

By AdExchanger Guest Columnist David Finkelstein, CEO BDEX, LLC We have seen a lot of change in the identity landscape over the past 10 years. What once was a bit of the Wild West has tur…

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NFL Audience Segments Available in BDEX’s Taxonomy

Each year, the National Football League (NFL) dazzles audiences in the U.S and around the world with some of the most entertaining and engaging sports events of the year. Football is the mos…

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Why First-Party Data is the Antidote to the Internet of Bots

Programmatic advertisers function in an internet environment today that is both massive in scale and highly volatile in terms of regulation and tech disruption. When advertisers deploy ca…

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