“We want to believe getting value from big data is as simple as pouring in the data, running a program and getting insights, but in fact, it’s much more complicated than that.”
By AdExchanger Guest Columnist David Finkelstein, CEO BDEX, LLC
We have seen a lot of change in the identity landscape over the past 10 years. What once was a bit of the Wild West has tur…
Each year, the National Football League (NFL) dazzles audiences in the U.S and around the world with some of the most entertaining and engaging sports events of the year. Football is the mos…
Programmatic advertisers function in an internet environment today that is both massive in scale and highly volatile in terms of regulation and tech disruption.
When advertisers deploy ca…