“We want to believe getting value from big data is as simple as pouring in the data, running a program and getting insights, but in fact, it’s much more complicated than that.”
The Borderline co-founder on why she’s arguing with her clients’ Claude documents instead of her clients, and the founder mistakes she sees on repeat.
Julie Mattson’s clients used to send h…
Brainlabs’ Chief Planning and Data Officer Andrew Littlewood on why brands are fighting to get mentioned inside AI answers, and what that means for creative advertising going forward.
Here’…
Personal branding strategist Melanie Borden, founder of The Borden Group, on why the metrics that matter most for executive visibility never show up in a dashboard — and how AI search engi…
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