Each year, the National Football League (NFL) dazzles audiences in the U.S and around the world with some of the most entertaining and engaging sports events of the year. Football is the mos…
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Programmatic advertisers function in an internet environment today that is both massive in scale and highly volatile in terms of regulation and tech disruption.
When advertisers deploy ca…
The release of iOS 16 for iPhone users has sparked a concerning trend in the world of ad fraud. Several iOS updates over the past two years have significantly limited the tracking of mobile …