Programmatic advertisers in 2022 face new challenges in understanding their audiences with data. Machine Learning (ML) is one aspect of digital advertising that has fundamentally changed the…
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Digital marketers have dealt the cost of ad fraud with bots and click-farms for years. Ad fraud creates frustration for companies who don’t know how to work around it. This comes at a mass…
Identity resolution in programmatic advertising remains a major challenge for brands. With changes to digital data privacy at the legislative level and the cookie-less future impeding brands…
