The release of iOS 16 for iPhone users has sparked a concerning trend in the world of ad fraud. Several iOS updates over the past two years have significantly limited the tracking of mobile …
TURNING BIG DATA INTO BIG CASH BLOOMBERG NEWS
Leading Consumer Data Exchange Platform Bolsters Data Validation Measures for Enhanced Ad Performance and Targeting Precision
June 01, 2023 09:00 AM Eastern Daylight Time
MIAMI–(BUSIN…
Back to school season is quickly approaching meaning that programmatic advertisers are already in the process of planning campaigns to engage with these audiences. Whether it be for K thru 1…