“Marketers are responding to consumer demand for personalization through real-time efforts. April 2015 polling by Researchscape for Evergage found that 58% of marketers worldwide used real-time personalization defined as data-driven personalization completed in less than 1 second. Among the 42% not using it, nearly eight in 10 intended to do so within the next year.”
Andrea Lechner-Becker, Chief Strategy Officer at GNW Consulting, explains why AI search is forcing B2B marketers to give up the idea that they control the buyer journey, and what to measure …
