“…among the 1,000 executives surveyed from nearly 70 countries, 63% say they’ve seen a positive return on analytic investments within one year. Among executives who say they are from “speed-driven organizations” — where data analyses lead to action in as little time as possible — 69% say they have seen significant positive results from their data analytics efforts over the past three years.”
In digital marketing, your identity graph is only as good as the data inside it. A single bot, a click farm ID, or a falsified linkage can cascade through your targeting, waste your budget, …