“…among the 1,000 executives surveyed from nearly 70 countries, 63% say they’ve seen a positive return on analytic investments within one year. Among executives who say they are from “speed-driven organizations” — where data analyses lead to action in as little time as possible — 69% say they have seen significant positive results from their data analytics efforts over the past three years.”
Forty cents of every dollar spent in the open CTV programmatic market this year gets wasted. Not on fraud. Not on wasted creative. On bad identity data. That is the headline number out of Tr…