“…among the 1,000 executives surveyed from nearly 70 countries, 63% say they’ve seen a positive return on analytic investments within one year. Among executives who say they are from “speed-driven organizations” — where data analyses lead to action in as little time as possible — 69% say they have seen significant positive results from their data analytics efforts over the past three years.”
Ashleigh Cook, CMO of RainFocus, explains why events are quietly one of the richest first-party data sources in marketing, and why most companies are still treating them like a one-off expen…
