“…among the 1,000 executives surveyed from nearly 70 countries, 63% say they’ve seen a positive return on analytic investments within one year. Among executives who say they are from “speed-driven organizations” — where data analyses lead to action in as little time as possible — 69% say they have seen significant positive results from their data analytics efforts over the past three years.”
Aviv Canaani, CRO of Datarails, took the company from 90% outbound to 90% inbound and 30x growth. Here’s how he uses audience data, open-ended attribution, and AI to make revenue predictable…
