And how it saves companies time and money while supercharging marketing campaigns
These days, you can’t throw a rock without hitting data (or at least somebody talking about data). And data fusion has become a common buzzword in business, and especially with marketing.
While it’s true that modern data collection and analysis are essential when it comes to targeting prospects, there are a number of things that have to be considered. First of all, the data has to be relevant and actionable in order to be useful. On top of that, it has to be easy to obtain, understand, and utilize. Many data companies fall well short in all of these regards, which is one of the reasons many businesses turn to BDEX.
Out with the old
The traditional way for companies to get data and leverage it in-house is to buy it from several different places and then have data scientists aggregate it. This involves investing in a platform and paying database administrators and analysts to store, manage, and make sense of it. Once the data goes into one of these platforms, companies have to verify and cross-reference it across consumer identities and disparate sources. Not only does this involve a significant amount of work and expense, this inefficient method doesn’t always produce the best results – or leverage the best sources.
In with the new
With our Data Exchange Platform (DXP), we aggregate the best data sources while saving our customers a lot of time and money. The main reason the DXP is so powerful is due to the uniform taxonomy we’ve built. When data comes into the platform from dozens or even hundreds of different sources, immediately it gets sorted, verified, and otherwise aggregated. Plus, because of our device graph – which is one of the most extensive in the U.S. – we can take data from any source and unify devices at the consumer level. All of this allows users to search all of the sources across more than 5,000 categories with a single query.
Always authentic data
Another unique aspect of the DXP is that we can authenticate the data. In many instances, the same data comes from a variety of different sources, which can result in incomplete or wrong examples of information. For example, one source may say that someone is male, while another says they’re female. But we have the ability to fully authenticate the quality of the data by looking at numerous sources that say the same things – separating them from those that don’t.
Access to millions of consumers and billions of their emails and devices
Our DXP is essentially a one-stop shop for all data needs. We give companies access to 290 million consumer identities and around 1.3 billion email addresses. We also have more than a billion device IDs. This means that even if someone regularly uses more than one device, through cross-device matching, we will know which ones are linked to a specific person.
Get the most out of your 2019 marketing budget
Marketing often takes up a large chunk of company budgets and it’s often inefficient – but actionable, highly-detailed data that targets prospects whom are currently looking to purchase your product or service get the most out of this spend. If you’re putting together your marketing plan for 2019, let BDEX help you find the individuals who are ready to buy. Get in touch with us now to learn about everything we offer.