Finding a competitive edge can be hard in the automobile marketing ecosystem. Everyone is reusing the same customer data, so it’s hard to know if a) your message is making an impact and b) you’re reaching the right people.
The data that matters most to auto dealers is knowing when a consumer is ready to buy. Only with this real-time data can dealers reach out at the right time; otherwise they are just guessing.
BDEX gathers geofenced data, behavioral data, and identity data to help you gain a competitive edge. BDEX provides a constant feed of data for lead validation, to fill your sales funnel, and to boost marketing efforts.
For example, if a car shopper visits a competing auto dealership or visits a car-search website, a BDEX client will get a notification that the shopper is ready to buy, and they’ll receive information about their current vehicle and contact info.
BDEX’s auto marketing clients close sales because they focus on the right people at the right time.
The BDEX Data-as-a-Service (DaaS) toolset helps identify consumers currently in the sales cycle, as defined by the marketer, not us.
Custom audience creation puts you in control of the data you need and keeps it coming week after week, month after month; fresh, new data signals monitoring consumer behaviors at a fixed cost, no
Then, just when we identify the right consumer at the right time, we turn on the after
We turn anonymous online users into known, real time sales opportunities!
BDEX INSIGHT INTO SPECIFIC CONSUMERS CREATES MEASURABLE VALUE IN THE SALES PROCESS
BDEX Can Help Make Sense Of Your DataContact us Today to Find Out How
Frequently Asked Questions
What is a “Data Exchange Platform”?
BDEX is the first Data Exchange Platform (DXP) developed way back in 2014. BDEX was designed to help data companies buy and sell data. We are similar to the Stock Exchange, but instead of stocks, we facilitate the buying and selling of data. Over a Billion data points a day go into the Platform and you can search across all trillion data points with one query.
Am I allowed to use the data for marketing purposes?
Yes. All of our data partners are required to only send data that is able to be used for marketing purposes.
What companies provide data to the platform and how does that process work?
Currently we have over 100 data partners in the platform. There is a stringent vetting process the provider goes through before allowing them to participate in the exchange. We receive over 50 requests a month and only approve one or two each month. We have marketing relationships with a few of the partners such as Neustar, InfoGroup, SONY, Acxiom, and Dunn Data to name a few. Some partners choose to remain anonymous.
Who are some of your customers?
We work with everyone from small local companies to Fortune 100 Companies. NBCUniversal, LiveRamp, Synchrony Financial to name a few.
Can I use the data more than once?
Yes. As a matter of act, with BDEX, the data we send you is yours to do whatever you want with it, as long as you don’t re-sell it for other purposes. You can use it again and again. Of course, we recommend a data subscription to keep all of your important consumer data fresh.
How much data does BDEX have?
A bunch! There are over a TRILLION data points in the BDEX platform. Currently we have data tied to over 1.4 Billion emails, 800 Million+ mobile IDs and emails linked to each other, over 300 million emails linked to postal records, and over 5500 categories of data on every consumer in the US.
What types of data are available?
There are over 5500 categories of data to choose from so odds are if you need something, we have it. Choose from Household Income, age, vehicle ownership, geo-location data, purchase data, mobile app information, and so on. Simply contact us and one of our data professionals will work with you to find the perfect segment to meet your needs.
What is an “Identity Graph”?
BDEX maintains one of the largest (if not the largest) Identity Graph in the US. With over a billion data points a day coming into the BDEX platform, it is important to understand who that data is about. The Identity Graph helps us understand consumers at the device level. This allows us to have names, email addresses, postal addresses, mobile IDs and cookies, all tied together so we can understand the incoming data and the person it is linked to and this enables you to reach the consumer across all possible marketing channels.