We make a point to know our customers so they can know theirs better
Although data analysis for marketing purposes is relatively new, there are now numerous companies that sell data and associated services to businesses. The problem, though, is that while plentiful, often much of this data is worthless – because it’s old, unreliable, or just not relevant.
Most companies don’t work closely enough with their customers to find the right data, and once they make a sale, they often don’t care whether or not it was useful. However, this is where BDEX stands out from the pack.
The BDEX difference
At BDEX, we take a consultative approach with our customers. This involves getting to know them in order to get a clear understanding of who their customers are and who they’re trying to reach. But we also dig much deeper. To determine if someone is an ideal prospect for our clients, we look at behaviors and intents.
Are individuals in the process of looking for a business’s specific product or service? If so, how and when are they searching? It’s at that point that we look at the data signals that indicate certain behaviors.
When we identify the right data signals, we start building the proper filter for our customer. In addition to the exact signals, we also look at a specific geographic region. One of the best aspects of our process is that it’s almost completely turnkey. We make it extremely simple for our customers. And once the filter is built, we start sending them data that is very easy to read and utilize.
Our team of data experts creates and distributes regular reports for our customers. These involve the agreed-upon signals and geographic region that show how many consumers can be reached per month, along with their costs. They can also get files daily, monthly, or weekly with the names, addresses, phone numbers, and emails of the people whom they want to market to.
Real-time behaviors, not predictive analytics
One company we work with does a lot related to the furniture industry. After determining who their customers are and who they want to target, we thought about when people decide to buy furniture. Often this is related to certain life events, such as when someone has a baby or when they move. We began to identify the signals that show that someone may need new furniture. And, unlike most data companies that use predictive analytics, we look at real-time behaviors.
For example, if someone visits a real estate website, we will know it almost as soon as it happens. This could be an indication that now is a good time to reach this person, as new furniture often accompanies a home purchase. And when it’s coupled with other real-time signals – such as actively shopping at a competing furniture store – the data becomes incredibly precise and powerful.
In addition to businesses that sell furniture, this information is also relevant to financing companies. Before someone moves – or even before they buy a new home – they can be presented with financing offers, giving them an incentive to go to a specific furniture store when they’re ready to buy.
We understand that our success is based on the success of our customers, which is why we don’t just supply data and walk away. We always make a point to follow up to talk about their marketing results. If things need to be tweaked, we will make the necessary changes or adjustments. In most cases, customers want to expand what they’re doing with us because they see how effective it is.
If your company’s marketing efforts are too broad, BDEX can help you narrow them so you are just targeting customers who are ready to buy right now. Contact us to get started.